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Newsletter 2017 Q3: Marchoc

A successful expansion into consumer goods


Establishing your products on a completely new market can be difficult. Gialousis relies on Sonoco packaging for its powdered beverage products sold to the food service industry. When the Greek brand started looking for a packaging solution to bring their product Marchoc onto the consumer goods market, Sonoco was their first choice as well. The result of their cooperation: An appealing premium composite can that stands out both at the point of sale (POS) and on the kitchen shelf.

Gialousis, a leading Greek manufacturer of powdered beverage products, had traditionally sold its products in large-diameter rigid paperboard containers and 1-kilogramme sachets to restaurants, bars and cafes. In 2015, they decided to introduce their products to the B2C market – a move in which finding the right packaging was crucial. “We were searching for a solution in the form of a small, attractively decorated package that could service our specific market,” explains Giannis Gialousis, owner and managing director of Gialousis. Having worked with Sonoco since 2011, the packaging specialist was their natural choice for this ambitious project.

Premium packaging for a premium product
Together, the teams at Sonoco and Gialousis created a package that reflects the high quality of the product inside. The minimalistic design features gold-embossed fruits and nuts on a blue (for milk chocolate), black (for dark chocolate) or white (for white chocolate) background. The rigid paperboard container can be recycled using the local waste stream – an important feature for the Gialousis team.

Consumers can experience the advantages of Marchoc’s packaging first-hand in everyday situations. Before they open the rigid paperboard container for the first time, a Sealed Safe peel-off membrane protects its delicious content. Fans of hot chocolate typically consume the powder over the course of several weeks – a period of time during which the easily reclosable snap lid protects it from outside influences.

A success story – to be continued
The premium shelf presence of the composite can helped the new product to claim its place among other powdered beverage products. And the cooperation between Sonoco and Gialousis doesn’t end there: Gialousis is already introducing other products, such as the kids’ chocolate drink Jumbotonic, to the Greek consumer goods market – in Sonoco’s rigid paperboard containers, of course.

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